Music speaks to the soul and enables creativity. We are big music lovers at ARO, so enjoy listening to whats playing at our brick + mortar, 110 E Main, and inspiring us in our art studio...
At last year's ACL Fest we wandered in to Zilker park and over to listen to Lord Huron, a band that sounded really familiar but one I just couldn't place. As they played, we reailzed some of our favorite songs on the radio (Austin's KGSR 93.3) were all from this wonderfully indie-folk band. Our love affair with this mysterious band was realized there in the grasses. My personal obsession continued as I listened to their albums on repeat while screen printing tees.
Lord Huron's creative mind and front man, Ben Schneider, is an art-school grad and talented illustrator as well. There is no doubt he is incredibly gifted in numerous art forms and his eye for telling stories is well translated in all of them. Lord Huron would be the perfect sound track for any road trip.
On Lord Huron's 2012 album, Lonesome Dreams, frontman/songwriter Ben Schneider created a whole series of stories based on the fake Western fiction of George Ranger Johnson. His hero tumbled and tootled through windswept tales, searching high and low for a once-lost love. For the follow-up, Strange Trails, Schneider opened things up a bit, thematically, to seek out other treasures. Sonically, the layered vocals and unusual effects create a rather Lord Huron-specific soundscape. While Schneider's airy and dusty Western vibe is still very much intact, he expands his musical repertoire enough to keep things lively and fun.
Kelly McCartney, Blazing Strange Trails, thebluegrasssituation.com, 2015
The amazing sounds of this band are now the only thing we play at the brick & mortar. We have never gotten so many questions as to who it was we were playing. Lord Huron, our ears thank you and cannot wait for many more albums!
